I was running low on my favorite face wash Derma-E and immediately went to Amazon to purchase a new bottle. What I found was the rebranded version. This was obviously the same company and same face wash. Yet, subconsciously the new look, to me, just could not mean the same contents. I searched for the old bottle and bought it. Why?
It’s all about brand identity. Now, I will eventually buy the rebranded bottle, it is nice looking and does reflect my identity of this face wash and company, it was just the initial shock of it.
Brand identity is that total feeling, what I like to call the breadth of the company. It appeals to our senses – when you see it, hear about it, touch it, or talk about it. The process of branding is developed through strategic management, placement, awareness, and seizing every intentioned opportunity for exposure.
One component of branding is the logo or brandmark. There are so many aspects to consider when developing your brandmark; color, typography, shapes, and type of design. All this is driven by your target audience, purpose, and business goals.
But you know what? We can explore this in more depth when you join the upcoming class.
Developing Brand Identity through Color and Typography. If you are a designer, business owner, or just want to know more about branding.
This course will prepare you to design and establish visual identities by exploring color and typography as essentials of the brand creation process. Explore how to use typography to practically and conceptually express ideas. Recognize the strategic application of color by considering how palette choice interacts with form and space. Acquire a fundamental understanding of the aspects of designing a brand system and how the elements work together visually and aesthetically to create unity and familiarity.