You get what you pay for. If you ask your neighbor down the street who has some design software and is willing to do your logo for cheap, that’s exactly how your logo will look — cheap.
Or you can hire a professional designer to develop a fully vectorized logo design, packed with all the files you need to meet your
Keep It Simple
Yes, you want something different, recognizable, and reflects your brand. Well, it’s not entirely done in your logo design. The logo is just the picture or wordmark of your brand. The brand is also created in the very breadth of your company, and how you promote and manage it. Please understand: Less is more, and more is not better. Trust me. The simpler your logo, the better it translates across all media platforms. So research leading professional companies in your industry and see what their logos look like. Below are a few high profile logos. What do they have in common? They’re simple, consistent, and memorable.
Study Your Competitors
Do your research. Who are your competitors? We all have them. I have to repeat this again, we all have competitors. Remember to consider how your proposed logo will fair against your competitors.
Lastly, be mindful that every industry has a vibe, a tone, and standard. What are the colors, what is that vibe and how do your ideas for your logo set you apart, or too far apart?
Do Homework On Designers
Creative collaboration is the bread and butter of success. If you’re not effectively communicating with your designer, you can’t expect a successful product. Talk honestly with your designer. Tell them your story – your dreams. Gauge their reaction to see if you are in potential sync. Also, go to their website and portfolio to figure out if their work is in line with your tastes. Hopefully, you are a referral and can speak to current and past clients about how the design firm works. If you are not a referral, go to the website, view their social media and read their testimonials, recommendations and comments on posts.
Sign Your Paperwork
Once you decide on your designer, you should receive a quote for the work intended. Within your quote look for the following:
- Number of concepts and revisions;
- Type of final files or deliverables; and
- Timeframe for completion.
After agreeing to the quote, you should receive a service contract to sign. This protects both you and the designer. Once you sign this paperwork and submit your initial payment which may break down to half of the total project, the design work begins.
Share Nonstop Ideas
It’s crucial to share your ideas and inspirational websites with your designer — as much detail as possible to guide them. Remember: You only have a set amount of revisions, so time is truly money.
In the set timeframe, expect to receive pdf or jpeg versions of your logo concepts. Don’t be afraid to review and give your true feedback. Consider how your proposed logo will look in all black, white, small, and large mediums.
Get The Right Files
The final files you receive from the designer are key to your continued success with your brand. You should always get more than just a JPEG. You will deal with professional vendors as you merchandise and market your brand, so you need the professional software files of your logo. Don’t be alarmed you may not be able to open these files on your computer, but they are necessary.
Here’s what to expect:
- Logo vector files color/greyscale;
- Swatch palette and font file presentation;
- Font files;
- Hi-res and low-res logo versions, which include vendor/print and web files; and
- Social media icon sizes.
As you’ve read, developing your brand is a process, and the logo design is an intricate step. Keep these tips handy, and you will make the experience fun and worth the time and money.
Wright Touch Designs has made a niche partnering with starter companies and helping build and take brands to the next level. Why not jumpstart your business the right way with Wright Touch Designs today?